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Splash - Ty James
IG Follower Network
Case Study
About:
Loyalty Records reached out to RMM and asked to increase awareness with Ty James's single "Splash."
Splash was starting to hit and reach all the top Spotify charts but they needed another traffic source to generate Splash more streams and awareness
Strategy:
RMM had the content posted on 5 active pages with the follower count ranging from 100K to 1M+. The reason RMM had the content distributed on accounts ranging in that range is that the pages didn't post a lot of promotions before which makes the followers have a higher chance of engaging with the call to action.
Campaign Content:
Campaign Results:
Number of Partners That Posted: 5
Number of posts: 1 post on each
page.
Total Likes: 13,827
Followers gained after 24 hours of content being posted: 5,275
Total Impressions: 122,453
Some Of The Pages Content:
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