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11 KEY STRATEGIES ON HOW TO PROMOTE YOUR MUSIC SUCCESSFULLY!

HOW TO PROMOTE YOUR MUSIC SUCCESSFULLY!


As an independent musician, are you having success spreading the word about your music? Music promotion is a difficult task, particularly when one is working alone and with limited resources. Groover has found that if independent musicians can obtain the necessary funding for project promotion, they can come across some really amazing opportunities.For aspiring musicians who want to reach a wider audience and get more exposure, we've put together a list of the top 11. Each of these tools offers media strategies to assist independent musicians in becoming more visible and represents a plan for music promotion. Let's move forward now!





1. Provide music for streaming services:-


Making your music as easily accessible to as many people as you can should be your primary goal once your songs are finished. You may think that putting your music on Soundcloud, Spotify, and YouTube is all you need to do to become well-known and that these sites are not even relevant. Unfortunately, this is not enough. As of 2023, 551 million people were actively using Spotify to listen to their favourite songs and discover new music. Imagine the possible impact if your music was heard by even a small percentage of this audience. Using streaming services is the key to increasing the visibility of independent musicians, and it can also help unsigned artists land a record deal.

You can gain access to performance data and analysis as soon as your music is available on streaming services. For example, Spotify for Artists offers interfaces that are jam-packed with data to help you gain a deeper understanding of your fan base. Your marketing plan will benefit from being able to see the listeners' demographic and geographic composition! Gaining better insight into your fan base will help you promote your music more effectively.


2. Sign up for creative services: Spotify and Apple Music artist-only versions:-


Once your music is accessible on streaming services, don't forget to sign up for the available artist services. The two primary artist services are Spotify for Artists and Apple Music for Artists. Taking charge of your profile is essential if you want to monitor your metrics and evaluate how well your digital music distribution is working. It's free to claim your artist page with these services! Once your dashboards are configured, you can submit music directly to Spotify editorial playlists when you have an upcoming release. Songkick allows you to add links to upcoming performances and even customise your artist page with images and a bio. Utilise these tools to create a cohesive artistic persona and raise awareness.






3. Locate your audience and begin locally:-


One of the most important things in a career as an emerging artist is knowing who your audience is. Artists signed to major labels or reputable independent labels find it easier to reach their audience because they already have a following. Artists who want to launch their own record label or self-release their music need to be aware of self-marketing. Telling your friends and family about your project is a good way to start small when trying to find your audience. Apply your knowledge and imagination: Are there musicians in your community making music that sounds like yours? You could associate your project with relevant organisations to grow your fan base.



4. Promote your music on social media:-


When you talk about becoming visible, what first comes to mind? In this instance, social media is the obvious solution. Instagram, Facebook, Twitter, TikTok, and other platforms may or may not help you promote your music, depending on who you want to reach.


You know who your target audience is and how big of a following you already have. Who do you want to talk to and what social networks are they on? If you try to use a social media marketing strategy on every platform, one of two things might happen: Either you commit all of your time to crafting carefully considered social media content for each network, or you will create content that is shared across all platforms but not specifically designed for each one. Using a one-size-fits-all approach is ineffective because platform-specific marketing strategies differ.


We suggest focusing your attention on one or two social media platforms and taking the necessary action. Through social media music promotion, you can connect with both aspiring listeners and business professionals. Record labels and powerful people in the music industry can quickly recognise the potential and growth of up-and-coming independent musicians through these channels.Don't forget to utilise hashtags! It's just one of many easy ways to spread the word about your music and find new listeners. Who knows? Maybe an influencer or blogger will come across your post and share it! Remember this when creating your entire social media plan.





5. Make a unique newsletter to advertise your music:-


Making a unique newsletter for your fans is a fun way to showcase your music and increase awareness. You can use this to inform your fans about your most recent releases and trending stories. In addition to being a fantastic content marketing tool, the newsletter can have a lot to do with the independent music landscape. Unlike popular music that hits the top of the Billboard charts, a lot of indie music is typically shared and discovered through smaller communities and word of mouth.A newsletter is a great way to reach the audiences you want to reach when promoting independent music. Additionally, it's a chance for you to express your creativity and create a fan community. Do you want to know how to make a unique newsletter? Consider utilising Sendinblue, Mailchimp, or Revue.






6. Use streaming services to peruse playlists:-


As an independent musician, you can greatly expand your audience by getting your music featured in playlists. On the internet, listeners looking for new music to enjoy can find a tonne of playlists with substantial fan bases. You can directly submit to Spotify editorial playlists via your Spotify for Artists dashboard. Are you interested in having your music featured on playlists made by influencers or music bloggers? Check out the curators of the Groover playlist, where you can submit your music.


7. Use a professional press kit to promote your music:-


You must put together a strong EPK (Electronic Press Kit) in order to promote yourself as an artist and package your work appropriately. You'll be able to arrange all of your crucial information in one location and enhance your professionalism at the same time. A well-written biography, images, music clips and links, and, if available, upcoming performance dates are all included in a press kit. Consider it your musical project's resume.Make sure to include any press coverage or radio plays that you have already received. Ultimately, the purpose of a press kit is to present your artwork to the media and enhance your reputation as a creative. If you're already being discussed by other media, the others will want to do the same. Ensure that your press kit is properly formatted, eye-catching, and prepared for distribution.




8. Obtain blog and press attention:-

Now that your press kit is prepared, it's time to secure blog and media attention! As a rising artist, you need the media to support your music in order to gain recognition and credibility. You write music, post it to social media, and get it on streaming services. You are the only one talking about your music as of yet. To give your project more credibility, use a greater number of sources for information. Using media can help you make your online presence stronger. It's unfortunately easier said than done. It can be difficult to get media attention, particularly for independent artists. It would be wise of you to take some time to find media outlets whose editorial positions coincide with your sound.

Instead of going straight after the most popular media, try to find a more niche audience. You'll find it easier to get access to them and establish credibility with the larger media if you approach them. You can send your music directly to music blogs and other media with Groover!


9. Create eye-catching music videos:-

Producing excellent music and making music videos together can really make your project shine. With music videos, you can enhance the narrative of your project and convey to your audience your identity and values. Furthermore, when a song and music video are released together, listeners are more likely to check out and watch if the thumbnail for the song catches their attention. A music video's thumbnail can have a significant impact! You're attempting to get them to agree.


10. Assemble the best group to assist you in promoting your music:-


Are you feeling overpowered by all of this music promotion and media strategy? Choose the best group to assist you in developing your project and to handle some of these responsibilities.A global generation of emerging artists is given hope by RoyalMusicMarketing. RMM is here to support music professionals as well as artists with the advent of new technologies. The platform facilitates the development of genuine connections between musicians and industry leaders. We have no doubt that this will help a lot of people's careers!





11. Promote your music by doing live shows:-


Ultimately, the most effective way to promote your music is to perform live. Giving a live performance provides an unmatched intimacy with your audience and is the best way to gain new fans. Listeners can follow you on social media and stream your music online after seeing you live. This can lead to increased income and royalties as well as increased visibility and artist branding.Now that you are aware of the 11 resources you require to market your music and raise your profile, it is time to get to work. Lastly, always keep in mind that you shouldn't force yourself to do anything. When you promote your project in a dishonest way, your fan base will know it. Nothing matters more than being sincere.




Connect with experts in the music business right now on RMM!

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