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How Should Your Music Be Promoted?

Independent artists have more opportunities than ever before to launch their own career without the backing of the majors or a big budget.While we are seeing more and more unsigned artists breaking through off their own backs, many promising new artists out there simply don’t know where to start or how to maintain a successful music marketing campaign and make money from music.





It should go without saying, but your main priority should be creating excellent music. If your single, EP, or album isn't well-written, instrumentally tight, and professionally produced, you'll fail at the first hurdle even if you heed every piece of advise.


After getting that out of the way, let's examine the most effective strategies to independently advertise your music in the current music industry.


RMM Advice video is available here for viewing.





1. Register with an artist service:

The majority of the largest music streaming services have websites designed with musicians in mind. So joining is a no-brainer if you're releasing music.


These services will give you access to a variety of platform features and advantages that are only available to musicians who use and release music there.


For instance, registering for Spotify for Artists gives you access to features like adding a profile photograph, creating playlists on Spotify (more on that below! ), editing your artist bio on Spotify, viewing streaming metrics, and accessing Spotify's "Artist's Pick."


But not simply Spotify meets the needs of musicians. Apple Music for Artists is another option.


2. Create a website and email list:

It's critical to develop a polished, expert website as the foundation for your online presence, but possibly even more crucial is amassing a sizable and devoted mailing list.


In addition to links to your music, bio, photographs, and tour dates, your website should also have a mailing list signup form. The people who are most likely to be interested in your music can be reached directly through email marketing.


3. Establish a captivating online persona:

There is no denying the effectiveness of a solid social media marketing plan. It's crucial to establish and maintain a consistent, amusing, and engaging presence throughout Facebook, Twitter, Instagram, TikTok, and even less obvious channels like Snapchat. To make it simpler for people to find you online, try to maintain consistency with your profile handles.


There is an overwhelming amount of information available on how to handle your social media accounts, and everything is continually evolving across all platforms. For further information on how to manage and maximize your social media presence, look through some of these useful tools.







Get your music listed:

Playlisting and streaming must be taken seriously. With billions of streams, playlists on platforms like Spotify, Apple Music and others are heard by hundreds of millions of listeners worldwide. You can gain thousands of streams by having your song included in a well-liked playlist. You'll additionally receive Spotify royalties because to this excellent awareness.


While having your music featured on curated playlists is fantastic for exposure and credibility, having it featured on algorithmic playlists like Discover Weekly can significantly impact your stream count and music royalties. As a result, exploring every option is worthwhile.


5. Obtain blog and press coverage:

Having your music featured by music journals, whether they are well-known magazines or specialized blogs and webzines, can help you generate buzz and provide you the credentials you need to advance your musical career.


6. Videos for music:

Even if the song isn't a hit, a compelling, unique, and thrilling music video has the potential to go viral online.


When making a video for your most recent release, don't be scared to think outside the box. Consider the types of videos from artists like OK GO and Childish Gambino that have gained massive popularity as a result of online momentum. Whether it was a strange theme or a hidden message, they all had something special and intriguing about them.


It's acceptable if you decide to create a conventional music video or visuals based on a live performance. However, putting thought, time, and work into your films has the potential to pay off handsomely.




7. Collaborate with a solid group of people:

You might prefer to promote your music on your own, but working with a fantastic team of people who share your interests can have a lot of advantages. It seems sense that your chances of success would rise if you have a team of influential people who are enthusiastic about your music working for you.


8. Focus on your niche and be aware of your audience:


Your marketing strategy for your music can make all the difference in the world. There are thriving music subcultures all throughout the world, some of which are large and widespread and some of which are focused and small. Your promotional campaign's success depends on identifying, understanding, and utilizing your musical niche.Utilizing the various artist services capabilities will enable you to maximize in-platform promotion and open up new opportunities for fan and listener connection with your music!If you're a metal band, play metal venues, associate with metal people, and attract metal fans. It might sound obvious (and it should). Find rap venues, get involved in rap communities, and gain rap fans if you're a rapper. so forth.


9. Perform frequently and have an influence:


Obviously, shows and tours are a vital method to interact with fans. Get gigs at surrounding places, deliver excellent performances for the community's music lovers, and you'll rapidly build a devoted following. But keep in mind that you have to stand out in order for people to remember you.





Contact us at @RoyalMusicMarkeitng for assistance if you need to advance your career or promote your next release.


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