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10 Ways To Promote Your Music!

Writer's picture: royal music marketingroyal music marketing

Updated: Sep 22, 2023



Contents

1.Develop a Presence On Social Media Platforms.

2. Produce TikTok and short-form content.

3. Regularly Post Content Online

4. Paid Promotional .

5.Email Marketing Initiatives.

6. Put on evocative live performances

7. Musicians Can Use YouTube.

8. Online live streaming of your music

9. Interact Directly With Music Fans

10. Highlight Music Podcasts.


You release your brand-new single, follow all of your usual procedures, put in less effort than you should, and then you get upset when it doesn't perform as well as you had hoped.

That situation is awful.Consider this now.You raise your music marketing game and learn how to properly advertise your music online before releasing your new single.


Here are some ways discussed by RoyalMusicMarketing to market your new music independently and reach a wider audience of new fans.



1.Develop a Presence On Social Media Platforms:

I'd advise all independent artists to use social media as it is a remarkably effective instrument for musicians.


Maintaining your presence on social media sites is crucial to your success if you're wanting to market your music and expand your fan base.


Someone must enjoy what they are watching in order to become a fan. Your social media accounts, whether they be your music-related Instagram account, TikTok, or even Facebook are the first places they're likely to see you.


The more we turn creating content into a passion, the easier it is to scale and build a fanbase faster.


2. Produce TikTok and short-form content:

TikTok growth will never be as quick and simple as it is right now.


I'd recommend looking at TikTok if you're trying to determine which social media networks now have the most organic reach. But keep in mind that since TikTok excels at creating viral content, you must study what works and how to execute it on this platform.

This is what it means for you as a musician:


  • Even MORE strategies for music promotion

  • Better and faster content creation methods

  • greater than ever ORGANIC REACH

Even if you might detest it, micro-video content is the fastest and most effective way to spread a message. This is because short content (between 20 and 30 seconds) makes it much simpler to engage a user.


Your first task is to pique the interest of your target audience enough for them to watch 20–30 seconds of video content.




3. Regularly Post Content Online:

Consistency and creation are the foundations of successful musical careers.

Consistency in output is one of the characteristics that set good musicians apart.

With their new music, too many performers hope to "go viral" or achieve major success.

The issue here is that you're concentrating on this one significant swing to launch your musical career.Instead, concentrate on making quick, tiny jabs.


This is how you correctly advertise your music over time and draw people into your journey.

I may offer the advice to create twice as much information as you believe you need. In general, this is an excellent rule to follow: always do twice as much as you think you'll need.

When promoting your music online, break up your content into manageable chunks. As a result, you can post more frequently and intensify your efforts to advertise your music.


4. Paid Promotion:

To make your music work for you, learn how to use social media advertisements.

Too many people release one song and then disregard it. This is insufficient.

The ideal approach to use social media advertisements is to continuously be attracting new audiences with your current music, ensuring that someone is always hearing the songs you suspect no one will remember.


It's always simple to focus on the upcoming single or song when considering how to advertise your music online, but your whole music library is always available. Your singles, music videos, and more.


5.Email Marketing Initiatives:

A successful email marketing campaign is a terrific method to market your music to existing fans directly in their inboxes.


This could be a website subscription for a newsletter or something else entirely. Although it's one of the less popular digital marketing promotional methods for musicians, building a strong list of email subscribers has its advantages.


Keep in mind that your fan following may be drawn to anything you are currently promoting thanks to your emails. If you haven't already, you should think about including email marketing into your strategy for promoting your music.




6. Put on evocative live performances:

Playing live gigs usually comes up when people provide recommendations on how to market your music or general music promotion advice.

The issue is that they leave out the most crucial information.

Your live performances must without a doubt astound audiences.

Nowadays, a gig is not enough.


Your live shows must be fantastic if you are going to put out the effort of performing live in order to promote your music and generate buzz.Your performance must be more than simply some fantastic music played live on stage, and your stage presence must be flawless. You ought to be focusing on this throughout band practice.


The ideal band rehearsal frequently has a specific objective in mind, and if you have upcoming performances, you should be designing each element of your set for maximum effect.


This includes your interactions, your appearance, your words, and, of course, creating the best band set list you can.Ensure that your performances are flawless and unforgettably memorable.


7. Musicians Can Use YouTube:

In terms of internet self-promotion for independent artists, YouTube is still a major player in the music business and may be a terrific tool.

YouTube is a fantastic combination of a search engine and social networking platform.

Because of this, promoting your music on YouTube requires a different kind of approach.

Yes, YouTube clips are a fantastic venue for your micro-content, but making long-form YouTube videos requires a little more work.It might be the place for you if you can stay consistent and produce video material that is good enough to stand out on YouTube.


It is worthwhile to take advantage of YouTube's SEO advantages in particular. This is the reason why some musicians may cover songs by other musicians or artists who are similar to them.


By doing this, companies can connect with a fan base of like-minded individuals who are probably going to be curious about their newest releases!


8. Online live streaming of your music:

The proliferation of live streaming has been one of the more recent trends in the music business.


It's no accident that many musicians used Instagram live, Facebook live, Twitch, and other streaming services to connect with their fans in the wake of the events of 2020, which all but eliminated true live performances from the globe.

Working on this type of content can give your audience a really intimate experience and enable them to communicate with you directly without having to physically be present.


This kind of connection is invaluable for any independent musician seeking to get into the music business.


9. Interact Directly With Music Fans:

The one on one's are supreme.


In your efforts to promote your music, don't undervalue the effectiveness of 1-1 marketing.The most effective form of marketing is still in use today and will always be.


People simply dislike it because it requires effort, but if you can pull it off well, you're onto a winner.


Remember, we don't go looking for fans. We produce them.


Add more one-on-one interactions. Having personal conversations with fans is the best way to win them over, and artists frequently undervalue its impact.You don't know or haven't given any thought to how many people are here for you.Too many musicians are preoccupied with statistics, hawking their music online, and attempting to amass the largest fan base imaginable.


10. Highlight Music Podcasts:


Reaching devoted listeners is easy with an interview on a well-known podcast in your genre.The problem with podcasts is that only ardent followers of that genre or style would devote their time and energy to them. This indicates that you are connecting with people who are actively looking for new music and interested in learning about other artists.

Artists should look at previous appearances of their favorite independent bands and artists on podcasts to find relevant ones.Make sure you are appropriate and have something to say before reaching out.

Going through the process of appearing on a podcast, preparing for the interview, and then recording it takes a little more work, but it may be a terrific way to reach out to someone else's already established following.




so, Ready to make your Music heard? take the first step towards success Today:

Don't wait—start your musical journey with RoyalMusicMarketing now and let the world groove to your beats!





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