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How to Promote Your Music

11 KEY STRATEGIES ON HOW TO PROMOTE YOUR MUSIC SUCCESSFULLY!


Are you an independent musician trying to get the word out about your music successfully? It's not simple to promote your music, especially if you're doing it alone and with little funding. Groover has discovered that independent musicians can uncover some truly incredible opportunities if they are able to secure the proper resources for project promotion.We've compiled a list of the top 11 tools for aspiring musicians looking to expand their fan base globally and increase their exposure. Each of these resources embodies a strategy for music promotion and offers media approaches to help independent musicians gain visibility. Now let's get going!


SUMMARY:

1. Make music available on streaming services

2. Enrol in artistic services: Artist-only versions of Apple Music and Spotify

3. Locate your audience and begin locally

4. Use social media to advertise your music

5. Make a unique newsletter to advertise your music.

6. Browse through playlists on streaming services

7. Use a professional press kit to promote your music.

8. Obtain blog and press attention

9. Make visually striking music videos

10. Assemble the best group to assist you in promoting your music.

11. Promote your music by doing live shows.



1. Make music available on streaming services:-


Once your songs are complete, your main objective should be to make your music as easily accessible as possible to as many people as possible. You might believe that uploading your music to Soundcloud, Spotify, and YouTube is enough to gain popularity and that these platforms are not necessary. Sadly, this is insufficient. Spotify has 551 million active users who use it to listen to their favourite songs and discover new music as of 2023. Just think of the potential impact if even a small portion of this audience could hear your music. The secret to making independent musicians more well-known is to use streaming services, which can also help unsigned musicians get a record deal.

As soon as your music is accessible on streaming services, you can benefit from the information and analysis of its performance. For instance, you can access interfaces on Spotify for Artists that are crammed with information that can help you better understand your fan base. You'll be able to see the geographic and demographic makeup of your listeners, which will help you with your marketing strategy! Knowing your fan base is essential to improving the way you promote your music.


2. Enrol in artistic services: Artist-only versions of Apple Music and Spotify:-


Remember to register for the available artist services once your music is available on streaming services. Apple Music for Artists and Spotify for Artists are the two main artist services. It is crucial that you take control of your profile so that you can keep an eye on your metrics and assess the effectiveness of your digital music distribution. Using these services to claim your artist page is free! When you have an upcoming release, you can submit music straight to Spotify editorial playlists once your dashboards are configured. You can use Songkick to link to future concert dates and even personalise your artist page with pictures and a biography. Make use of these resources to develop a unified artistic persona and increase the awareness of your project.




3. Locate your audience and begin locally:-


Finding your audience is one of the most crucial aspects of a career as an emerging artist. Because they already have a fan base, artists signed to major labels or well-known independent labels have an easier time finding their audience. Performers who choose to self-release their music or even start their own record label must understand self-marketing. Starting small is a good way to find your audience: tell your friends and family about your project. Use intelligence and creativity: Are there musicians in your city producing music that is similar to yours? To increase your fan base, you might link your project with related organisations. Are there any music conferences or jam sessions you can go to? Don't be scared to go out and mingle with people in the music business. In the era of digital technology, identifying your audience has never been simpler.


4. Use social media to advertise your music:-


When you discuss getting visibility, what comes to mind first? Social media is the obvious answer in this case. Depending on who you want to reach, Instagram, Facebook, Twitter, TikTok, and other platforms may or may not be helpful in promoting your music.


You've identified your target market and your existing following. What social networks are they on and who do you want to talk to? One of two things may occur if you attempt to apply a social media marketing strategy across all platforms: Either you dedicate 100% of your time to creating meticulous social media content for every network, or you will produce content that is universally shared but not tailored to each unique platform. Platform-specific marketing strategies vary, so it is ineffective to use a one-size-fits-all strategy.


We advise you to concentrate your efforts on a single or two social media channels and take appropriate action. You can reach both aspiring listeners and industry professionals with social media music promotion. Via these channels, record labels and influential figures in the music business can rapidly grasp the possibilities and development of emerging independent musicians.Remember to use hashtags! It's one of the numerous simple strategies for getting your music out there and gaining new fans. Who knows? Perhaps a blogger or influencer will find your post and spread the word! When preparing your entire social media strategy, keep this in mind.





5. Make a unique newsletter to advertise your music:-


Making a unique newsletter for your fans is a fun way to showcase your music and increase awareness. You can use this to inform your fans about your most recent releases and trending stories. In addition to being a fantastic content marketing tool, the newsletter can have a lot to do with the independent music landscape. Unlike popular music that hits the top of the Billboard charts, a lot of indie music is typically shared and discovered through smaller communities and word of mouth.A newsletter is a great way to reach the audiences you want to reach when promoting independent music. Additionally, it's a chance for you to express your creativity and create a fan community. Do you want to know how to make a unique newsletter? Consider utilising Sendinblue, Mailchimp, or Revue.




6. Browse through playlists on streaming services:-


Getting your music featured in playlists can significantly increase your exposure as an independent musician. There are a tonne of playlists with sizable fan bases of listeners searching for new music to enjoy on the internet. Through your Spotify for Artists dashboard, you can directly submit to editorial playlists on Spotify. Do you want your music to appear on playlists that music bloggers or influencers create? Explore the Groover playlist curators to which you can submit your music.


7. Use a professional press kit to promote your music:-


You must put together a strong EPK (Electronic Press Kit) in order to promote yourself as an artist and package your work appropriately. You'll be able to arrange all of your crucial information in one location and enhance your professionalism at the same time. A well-written biography, images, music clips and links, and, if available, upcoming performance dates are all included in a press kit. Consider it your musical project's resume.Make sure to include any press coverage or radio plays that you have already received. Ultimately, the purpose of a press kit is to present your artwork to the media and enhance your reputation as a creative. If you're already being discussed by other media, the others will want to do the same. Ensure that your press kit is properly formatted, eye-catching, and prepared for distribution.




8. Obtain blog and press attention:-

It's time to get press and blog coverage now that your press kit is ready! You need the media to promote your music as an up-and-coming artist in order to become recognised and establish credibility. You compose, share on social media, and release your music on streaming services. As of right now, you are the only person discussing your music. Increase the number of information sources you use for your project in order to give it more credibility. You may strengthen your online presence by using media. Regretfully, it's easier said than done. Getting in front of the media can be challenging, especially for independent artists. I would advise you to spend some time locating media sites whose editorial stance aligns with your music. Seek out a more modest audience rather than immediately pursuing the most well-liked media. When you approach them, you'll have an easier time getting access to them and gain credibility with the larger media. Groover allows you to send your music straight to music blogs and other media!


9. Make visually striking music videos:-


Creating music videos, in addition to producing high-caliber music, can truly elevate your project. You can improve your project's storytelling and give your audience a sense of who you are and what you stand for by using music videos. Additionally, if the thumbnail for a song piques listeners' interest, they are more likely to go listen and watch when the song is released along with a music video. A strong thumbnail for a music video can really make a difference! You're trying to make them click.


10. Assemble the best group to assist you in promoting your music:-


Are you feeling overpowered by all of this music promotion and media strategy? Choose the best group to assist you in developing your project and to handle some of these responsibilities.A global generation of emerging artists is given hope by RoyalMusicMarketing. RMM is here to support music professionals as well as artists with the advent of new technologies. The platform facilitates the development of genuine connections between musicians and industry leaders. We have no doubt that this will help a lot of people's careers!





11. Promote your music by doing live shows:-


Finally, performing live is the best way to spread the word about your music. Performing live offers an unparalleled level of intimacy with your audience and is the ideal method to attract new followers. After discovering you live, listeners can stream your music online and follow you on social media. Increased visibility and artist branding can result from this, as well as increased royalties and income.It's time to get to work now that you know the 11 tools you need to promote your music and increase your visibility. Finally, remember not to push yourself to do anything you don't want to. Your fan base will sense when you are not being genuine in your promotion of your project. Genuineness is more important than anything else.




Connect with experts in the music business right now on RMM!

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