More than ever, independent artists have the chance to start their own careers without the support of major labels or large funding.
Even though an increasing number of independent musicians are becoming well-known on their own, many bright, up-and-coming musicians don't know where to begin or how to run a profitable music business.
It should go without saying that your main priority should be creating amazing music. You can take all of this advice to heart, but you'll fail at the first hurdle if your song, EP, or album isn't well-written, tightly orchestrated, and expertly produced.
With that out of the way, let's examine the top independent music promotion strategies in the current music industry.
1. Enrol in the services of artists:-
Platforms designed exclusively for artists are available on the majority of the largest music streaming services. Thus, it makes perfect sense to sign up if you're releasing music.
With the help of these services, you will gain access to a number of platform features and advantages that are only available to musicians who use and publish music on the platform.
For instance, you can add a profile picture, submit music to Spotify playlists (see below for more details), edit your Spotify artist bio, view streaming analytics, and utilise Spotify's 'Artist's Pick' when you sign up for Spotify for Artists.
However, Spotify isn't the only platform that supports artists. Additionally, if you haven't already, sign up for YouTube for Artists, Deezer for Creators, Apple Music for Artists, and Amazon Music for Artists.
2. Create a mailing list and website:-
While having a polished, professional website is essential for establishing your online presence, developing a sizable and loyal mailing list may be even more crucial.
Links to your music, biographies, photos, and tour dates should all be readily available on your website; however, don't forget to include a form for signing up to your mailing list. Direct access to the inboxes of those most likely to interact with your music is provided by email marketing.
A fan who provides you with their email address is obviously interested in hearing from you, and sending them a direct message about your most recent release or upcoming tour is far more likely to be seen by them than sending them a social media post that might be blocked by the platform's restricted reach.
3. Establish a captivating online persona:-
There's no denying the effectiveness of a solid social media marketing plan. It's critical to establish and uphold a steady, captivating, and interesting presence on Facebook, Instagram, Twitter, TikTok, and even less well-known platforms like Snapchat. To make it easier for people to find you online, try to maintain consistency in your profile handles.
The amount of advice available on managing your social media accounts is overwhelming, and each platform has ever-changing guidelines. Take a look at some of these useful resources to learn more about managing and maximising your social media presence.
4. Obtain a playlist:-
You simply cannot afford to disregard playlisting and streaming. Playlists on platforms like Spotify, Apple Music, Deezer, and others receive billions of plays and are listened to by hundreds of millions of people worldwide. Getting thousands of streams for your song can be achieved by getting it into a well-liked playlist. Not only is that a fantastic awareness, but it also puts Spotify royalties directly into your pocket.
While having your music featured on carefully chosen playlists increases exposure and credibility, having it featured on algorithmic playlists such as Discover Weekly can significantly impact the number of streams you receive and the amount you are paid for music royalties. Therefore, it's worthwhile to consider every option.
5.Obtain blog and press attention:-
Having your music featured in music publications—be they specialised blogs and webzines or mainstream magazines—can help generate buzz and provide you with the recognition you need to advance your musical career.Generally speaking, the best way to secure excellent coverage for your campaign is to appoint a qualified PR executive to oversee it. However, for a new artist on a tight budget, this may not always be feasible or affordable.Self-promotion by artists on a tight budget is still an option. However, it's crucial to approach journalists and bloggers properly. You must first draught an electronic press release. This should include all of the pertinent information about you and your music.
6. Music videos:-
Even if the song isn't a hit, a lively, captivating, and unique music video has the ability to become viral on the internet.When it comes to making a video for your most recent release, don't be afraid to think beyond the box. Consider the types of music videos that have gained massive popularity online, such as those by Childish Gambino and OK GO. Whether it was a peculiar theme or a deeper underlying message, they have always had something special and captivating about them.It's totally acceptable if you want to create a traditional music video or visuals based on a live performance. However, putting some thought, effort, and time into your videos could pay off greatly.
7. Assemble a formidable team around you:-
Even though you might prefer to promote your music alone, there are a lot of advantages to working with a fantastic group of like-minded individuals. Your chances of success should naturally rise if you have a group of well-connected people who are all enthusiastic about your music and working for you.It would be amazing if you could assemble a group of friends who would assist you for free or in exchange for a portion of your future profits. To help give you an advantage in the cutthroat music industry, you may occasionally need to hire experts. Accepting assistance from a public relations specialist, radio plugger, promoter, or booker is perfectly acceptable.
Investing in a competent manager is also a smart move. Make sure they believe in you as an artist and are fervent about your music once more. A manager who is willing to go above and beyond for you is extremely valuable.
8. Recognise your target market and concentrate on it:- The way you promote your music—where and to whom—can have a big impact. There are thriving music subcultures everywhere in the world, some small and focused, some large and expansive. Utilising your musical niche to its fullest is essential to a successful marketing campaign.
Playing metal venues, getting involved in the metal community, and winning over metal fans are all important steps for bands in the metal scene. Discover rap venues, connect with rap communities, and gain rap fans if you're a rapper. And onwards.However, genre isn't always used to define niches. If you think more people will enjoy your music, start small. Most people are happy to see a local artist succeed. Profit from this mindset and begin building your local fan base before going national or even international.
By making use of the various artist services features, you can increase your in-platform marketing and open up new avenues for listeners and fans to interact with your music!
9. Play live and leave a lasting impression:-
Gaining bookings at surrounding venues and performing amazing sets for local music enthusiasts will help you build a loyal following of new fans. But keep in mind that you need to leave a lasting impression, so stand out.
After gaining a local following, you can go on the road and conquer new music scenes in different cities or even different countries. If it seems overly simple and easy, that's because it is. Even though touring and playing shows nonstop is demanding, the benefits of having a fantastic live show will be evident.
Are you feeling overpowered by all of this music promotion and media strategy? Choose the best group to assist you in developing your project and to handle some of these responsibilities.A global generation of emerging artists is given hope by RoyalMusicMarketing. RMM is here to support music professionals as well as artists with the advent of new technologies. The platform facilitates the development of genuine connections between musicians and industry leaders. We have no doubt that this will help a lot of people's careers!
Our PR and social media experts can assist you if you need help launching your career or promoting your upcoming release. Connect with experts in the music business right now on RMM!
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